Private-equity group LBO France is in exclusive talks to sell French market leader for private-label biscuits, Biscuit Poult, to investment fund Qualium Investissement.

Qualium, a subsidiary of French state bank, the Caisse des Dépôts et Consignations (CDC), has an asset portfolio that includes fast food chain Quick.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

A spokesperson for LBO France confirmed to just-food a French report that said the two parties had agreed in principle on a price of around EUR170m (US$234m).

One of Poult’s rivals, Bouvard, had also submitted a bid. However, LBO France has bowed to the wishes of Poult’s management that the Toulouse-based firm preserve its independence.

A spokesperson for Qualium confirmed exclusive negotiations were underway but declined to comment further.

Poult makes biscuits for the majority of French supermarket chains, as well as for Wessanen’s organic brand Bjorg. It posted a turnover of EUR190m in 2013, an increase of 12% on the previous year and up 50% since 2007.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

In October, LBO France sold Poult’s Polish subsidiary, Dr Gerard, to private-equity counterpart Bridgepoint for an undisclosed sum.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now