General Mills has launched vegetable-flavoured Haagen-Dazs ice cream in Japan.
Haagen Dazs SpoonVege will debut across Japan from 12 May.
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The range will initially comprise of two flavours: Tomato Cherry and Carrot Orange. Tomato Cherry features the “sweetness and flavour of the tomatoes” and the “acidity and fruity aroma of of cherry” to offer a “full-bodied taste and a rich tomato ice cream”, the company said.
Carrot Orange features “sweet and soft carrot” and the refreshing fragrance and refresing acidity of orange”.
The RSP for the ice creams, including consumption tax, is JPY547 (US$5.33)
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