PepsiCo has announced it is to launch Indian snack brand Kurkure to the Canadian and Gulf markets.
The puffed snack will be manufactured in factories in Canada and Saudi Arabia.
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PepsiCo said it was targeting the growing South Asian population in both markets – described as “one of the largest minority groups in Canada” and comprising “more than 20% of the population” in the Gulf and UAE.
Vidur Vyas, senior director foods marketing for PepsiCo in India, said the brand was enjoying “double digit growth in volumes” in the Indian market.
“Kurkure is one of the most successful innovations for PepsiCo India foods and is a INR1000 crore+ brand. We are proud that the lovemark brand has created a demand which transcends borders and will now be manufactured and sold in Canada, UAE and the Gulf countries,” he added.
Kurkure will be sold at a number of major retailers and convenience stores in these geographies. While the Indian product and brand architecture will be retained, the brand and marketing strategies will be led by the respective PepsiCo teams.
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By GlobalDataPepsiCo’s factory in the Canadian town of Kentville in Nova Scotia will produce the line to be sold across “key cities” in Canada including Toronto and Vancouver.
The company’s The Saudi Snack Foods Co. facility will produce the snacks for the UAE and Gulf region.
