PepsiCo claims to be introducing a “new chip style” with the launch of Lay’s Kettle cooked lattice cut potato chips.

The potatoes are “sliced thick” and cut into a “unique open-cut lattice shape” before being kettle-cooked, PepsiCo said.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The product is available in two flavours: aged cheddar with black pepper and roasted garlic with sea salt.

Lay’s Kettle cooked lattice cut potato chips are available throughout the US with an RRP of of US$3.49 for a seven ounce bag and $1.49 for a 2.5 ounce bag.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now