Kellogg has launched Pringles Tortillas in original, south-western ranch and nacho cheese flavours in the US.
While retaining the “iconic Pringles shape”, Kellogg described the chips as “thicker” because they are made from corn instead of potato.
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“Pringles Tortillas are the brand’s first new product since Kellogg Company acquired it in 2012, and this launch represents the first time that Pringles is introducing a tortilla chip,” said Raj Joshi, vice president of savoury snacks at Kellogg. “Pringles Tortillas are a unique chip that can be dipped, but like original Pringles, are delicious on their own.”
To help introduce Pringles Tortillas, the brand has partnered with “legendary” basketball player Earvin ‘Magic’ Johnson.
