Cadbury and Oreo owner Mondelez International has set out fresh plans for healthier snacks, sustainable sourcing and reducing its environmental impact.
The global snacks giant yesterday (12 March) set out what it called its “Call for Well-being” strategy, which includes cutting sodium and sat fat by 10% by 2020, investing US$600m in its cocoa and coffee farmers over the next ten years and reducing the company’s water and energy use in manufacturing by 15%.
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“We want to work with others to expand the conversation around well-being and bring an entrepreneurial approach to address the growing concerns around public health and the environment,” Christine McGrath, vice president of external affairs, said.
Mondelez, which also sells products from Lu biscuits to Milka chocolate, said it would grow what it called “better choice” products by 25%, up the whole grains in its lines by the same amount and increase individually-wrapped options of 200 calories or less by a quarter.
The US-based group’s environmental plans also include a target of having 60% of its production in zero-waste-to-landfill sites by the end of next year.
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