American Halal Co.’s Saffron Road brand is introducing a Korean inspired line of frozen meals and tacos.
The launch comes as part of the brand’s commitment to bringing globally-inspired cuisine to Americans.
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“Saffron Road understands the desire for authentic world cuisine that captures cultural tastes and encourages culinary exploration,” says Adnan Durrani, founder and CEO of Saffron Road. “Our new Korean products will excite taste buds and fulfil Americans’ appetite for high-quality food they can trust and feel good about.”
The frozen meals, including Beef Bulgogi, Bibimbop with Beef, Gochujang Chicken and Bibimbop with Tofu, are influenced by traditional Korean recipes. Two dishes use pasture-raised beef with no artificial hormones. The third dish uses vegetarian-fed and humanely-raised chicken, and the fourth – a vegan option – uses organic tofu.
“Saffron Road’s new Korean-style products are American cuisine at its best – each dish forges together diverse international flavours, spices and sauces from different corners of the globe to make something truly memorable and uniquely American,” says Jack Acree, executive vice president of Saffron Road.
The frozen tacos include a Korean-style chicken taco and a Korean tofu taco.
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By GlobalDataThe Korean entrees and tacos are halal-certified and certified gluten-free. They are exclusively available at Whole Foods Market nationwide for the suggested retail price of $5.99 and $3.99, respectively.
“Whole Foods Market has been working with Saffron Road for a while to develop great tasting products that not only meet halal dietary needs, but are also tasty enough for everyone to enjoy,” says Dwight Richmond, Whole Foods Market global grocery purchasing coordinator. “We are always looking to offer our shoppers fresh flavours and new products they simply can’t find anywhere else, and Saffron Roads’ frozen tacos and entrees certainly fit the bill.”
