UK pork manufacturer Tulip has set its sights on China after the company invested GBP37m (US$62m) into upgrading its facilities for export markets.
Tulip, part of Denmark-based co-op Danish Crown, has spent GBP22m spent on upgrading its Ashton and Spalding facilities. A further GBP15m will be invested at its Westerleigh site this summer. Tulip wants to increase exports to China and Hong Kong by 3,000 tonnes over the next year.
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“We already export over 41,000 tonnes of pig meat globally, however, we see potential for enormous future growth in the Chinese market. As the UK’s leading pork processor we are extremely well placed to make the most of upcoming opportunities,” Tulip CEO Chris Thomas said.
“We have and are continuing to invest in our UK processing operation to meet the demands of our ambitious growth plans for our export business. We believe this will allow additional facilities to gain approval from China during 2014.”
The investment is on the back of a 2012 deal between the UK’s pork sector and China to boost export volumes. The deal was worth approximately GBP50m.
Tulip has 17 fresh and cooked meat sites across the UK.
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