PepsiCo has announced the launch of Walkers Pops, a lower-fat popped potato snack, in the UK.
The popped snacks swap the usual frying method for an air-popping process that, PepsiCo claims, means they are a healthier alternative to conventionally produced chips.
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Marketing director at Walkers, Thomas Barkholt, said: “At Walkers we set out to create a delicious new family snack. Walkers Pops are air-popped rather than fried, providing all the taste but with 50% less fat.”
Last July, PepsiCo launched Walkers Mighty Lights which it said contained 30% less fat than the standard potato crisps.
Walkers Pops features four flavours: Original, Melted Cheese and Crispy Bacon, Sour Cream and Onion, and Prawn Cocktail and will be available across the UK from 15 February.
Multipacks of six will be priced at GBP1.99 (US $3.29) and single packs at GBP0.63p
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By GlobalData
