Shuanghui International has changed its name to WH Group in a move the Chinese meat processor said reflected its “aspirations as a world-leading brand”.
The Hong Kong-listed meat group was transformed into the world’s largest pork processor when it acquired the operations of US giant Smithfield Foods last year.
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“The renaming of our corporate brand to WH Group reflects the increasingly global reach of our operations, which combine the largest pork production companies in China and the United States and cater to consumers globally,” CEO Wan Long said. “It also symbolises our ambition to be a world-leading company known for food products that meet best-in-class standards of quality, nutrition and safety.”
The WH Group name is derived from “Wanzhou Holdings”. The Chinese character Wan stands for eternity and Zhou represents continents. The group’s new logo shows four streams representing the four major oceans, separating the space into five parts to represent the world’s continents.
Looking to the future, WH Group said it plans to increase exports from the US to Asia, build a global trading platform and explore opportunities to work with Smithfield to develop premium products for the Chinese market.
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