US chocolate giant Hershey has moved into the spreads category in its domestic market.
Competing with the likes of Nutella and J.M Smucker Co’s Jif hazelnut spreads, Hershey’s Spreads will be available in three varieties: chocolate, chocolate with almond and chocolate with hazelnut.
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As well as its core chocolate bars, Hershey also carries syrups and cocoa within its portfolio of products. The spreads will retail at US$3.79.
Hershey has specified its product as a “snack enhancer” to be used with products from crackers to fruit or “more adventurous pairings” like celery and pickles.
“The average American snacks more than two times a day and what better way to transform everyday snacks into delicious treats, than with the genuine chocolate flavour that only Hershey can deliver,” said Anna Lingeris, spokesperson, The Hershey Company.
The company is to launch an extensive marketing campaign to support the launch of the new product.
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By GlobalData
