A grilled beef (yakiniku) party was held on Monday by the Kanagawa prefectural government in Japan and livestock farming groups in a bid to restore public confidence in beef.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Since the official confirmation that BSE had entered the national herd, sales in beef have dropped off severely. In the Kanagawa Prefecture, the number of cattle slaughtered between September and December last year dropped by 37.4% year on year.


Those organising the event provided free sliced beef for 2,000 people from one cow raised in the prefecture.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now