Irish dairy processor Ornua wants to develop Kerrygold from a “butter brand” to a “dairy brand” as it expands the business in the US, UK and other international markets.
A spokesperson for the company told just-food that Ornua aims to grow Kerrygold retail sales to EUR1bn (US$1.12bn) in the “coming years”. The brand currently generates global revenues of EUR750m.
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“A key part of Ornua’s growth strategy is to significantly increase sales of our iconic Kerrygold brand by developing products tailored to the needs of its diverse markets around the world. To support this strategy, Ornua has built Kerrygold Park – the new global home for the manufacturing and packaging of Kerrygold butter products,” the spokesperson explained.
In 2014, Ornua – which traded as the Irish Dairy Board at the time – announced plans to open a production and packing facility in Mitchelstown, Ireland. The company, which opened the facility this week, said the EUR38m site will have a capacity of up to 50,000 tonnes of butter per annum. It will also serve as an innovation hub for the Kerrygold brand, centralising NPD and innovation.
“The new Kerrygold Park production facility will ensure a world-class supply chain to meets the evolving needs of a global and growing consumer brand. The principle markets that Kerrygold Park will supply are the US, UK and our international markets.
“Importantly, the new facility will have the capability to produce new tailored products, including new butter products and formats that are not currently available in Ireland. A good example is stick butter, a very popular product type in the US market, which, until now, Ornua has not been able to produce in Ireland.”
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