Consumers in Taiwan cannot buy chewing gum and condoms fast enough, according to the results of a recent survey of the period between May 2001 and April 2002 by ACNielsen Taiwan.
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The two goods emerged as the fastest growing consumer products in terms of sales, from a total of 37 categories of goods charted by ACNielsen. Chewing gum witnessed a massive 24% growth in sales for the year to April, compared with 15.6% for condoms.
According to the ACNielsen report, the growth in chewing gum sales was prompted by the recent emphasis on health by the companies involved. Several, it said, had introduced sugar-free gum or products that claimed to whiten teeth.
Elsewhere, the number three ranking product in terms of sales growth was breath mints.
Baby food, especially oatmeal and powdered milk, also grew strongly. Brian Negley, director of retail measurement services at ACNielsen Taiwan, told the Taipei Times: “Demand for premium baby food also enjoyed growth, because parents were still willing to spend money on their babies despite the sluggish economy.”
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