General Mills has expanded its The Good Table range in the US a year after launching the “meal solutions” brand.
The company has developed Freezer to Plate, a product that “eases the pressure of dinner planning”, it said.
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With Freezer to Plate, consumers can combine rice or pasta with water and add chicken straight from the freezer along with one of four sauce varieties – lemon garlic herb, marsala, south-western or teriyaki.
“Everyone can relate to the frustrations associated with a planned dinner gone wrong, with the classic example of failing to set the chicken out in the morning being a common occurrence,” said Liana Miller, marketing communications planner for The Good Table. “Those collective experiences really served as the inspiration for Freezer to Plate, as we set out to develop a ‘go-to’ product to turn to in those meal planning crunch times. It’s a convenient, easy, flavourful way to bring the family together.”
Freezer to Plate has a suggested retail price of $2.99 and is available at retailers including Walmart.
When General Mills launched The Good Table last summer, just-food analysed its prospects.
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By GlobalData
