Del Monte Foods has launched a line of Fruit Cup snacks in the US made “just for grown-ups”.
The new Fruit Refreshers are Fruit Cups that “are all grown up” – offering “unexpected flavours, exciting combinations and refreshing fruit waters”, Del Monte said.
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Available across the US in two tropical flavours, Fruit Refreshers contain one serving of fruit, no high fructose corn syrup, no artificial flavours or artificial sweeteners, and are non-GMO and BPA intent-free with 100 calories or less per serving.
Del Monte’s senior assistant brand manager Joanna Komvopoulos said: “Our research indicated that while kids enjoy our Fruit Cup snacks, so do adults, yet most of what is in the marketplace today doesn’t target adult needs for more adventurous flavours, larger sizes, and more intriguing and convenient packaging.”
Komvopoulos said Del Monte has teamed up with actress and lifestyle blogger Katrina Bowden to promote the line. “She’s a natural fit for Del Monte. As a busy actress she understands the importance of making smart snacking decisions on the go.”
Earlier this month the owner of Del Monte, Del Monte Pacific, announced it was back in the black again, with full-year results showing an increase in profits, largely thanks to a one-off gain. Net profit rose to US$51.5m, a significant turnaround from last year’s loss of US$43.2m, while revenue rose 3.7% to US$2.7bn.
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By GlobalData
