US fastfood giant McDonald’s is to market-test apple slices as an alternative to French fries in its children’s Happy Meals.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The Apple Dippers, slices of apple that can be dipped in caramel, are to be tested in three US markets later this summer, reported Dow Jones News Service.


“You could exchange fries for Apple Dippers for an additional 20 cents,” McDonald’s spokesman William Whitman said.


McDonald’s restaurants in the UK already offer fresh fruit in Happy Meals, while Swedish consumers have baby carrots and juice as options.


Whitman confirmed that Performance Food Group would supply the apples for the US trial.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now