US tuna business StarKist is branching out of the seafood category for the first time in its 100-year history with the introduction of a chicken-based product range.
The launch of Chicken Creations pouches marks StarKist’s status as a ”diversified healthy food company”, said Andy Mecs, vice president of marketing and innovation. The company’s existing range includes Tuna Creations and Salmon Creations, along with lunch and snacks kits.
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Based in Pittsburgh, Pennsylvania, StarKist is a subsidiary of South Korean conglomerate Dongwon Group.
Chicken Creations only use meat sourced from American farms raised as cage free and hormone free, and will arrive in US retailers nationwide this summer for around US$1.75 per pouch. Four flavours are available: buffalo style, ginger soy, zesty lemon pepper and chicken salad.
Mecs added: “It is our goal to provide convenient, healthy options that satisfy the palates and nutritional needs for all Americans. Chicken Creations is a natural extension to our highly successful Tuna and Salmon Creations as we already have the pouch expertise and consumer trust in our high quality flavoured protein products.
“After 100 years in the tuna business, we proudly announce that StarKist is now a diversified healthy food company.”
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