The executive board of Dutch food giant Koninklijke Wessanen nv has announced that an agreement has been reached to acquire the UK’s Wormley-based Kallo Foods.
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Kallo is the leading brand for an organic product range in the UK. This extensive range includes healthy products such as rice cakes and breadsticks. Kallo Foods’ products are available at most supermarkets and the better health food shops in the UK, and the firm posts annual sales of about €22.5m (US$).
This acquisition is the next step in executing Wessanen’s wellness strategy to further concentrate on natural and specialty foods for the health and quality conscious consumer. Kallo Foods offers Wessanen a strong brand with a premium quality in the UK organic food market. Kallo Foods will be part of Wessanen’s Tree of Life Europe division.
Following the acquisition of Nature’s Store in March of this year, the acquisition of Kallo Foods is expected to further strengthen the existing activities and brands in the UK.
Chairman Mac Zondervan commented: “Kallo Foods adds strength to our core activities in the field of natural and specialty foods. It provides us with a well positioned brand, a nice product range and a well-managed organization. And it broadens our UK base, consisting of Brewhurst, Nature’s Store and now Kallo Foods, which gives us brand presence in both supermarkets and natural food stores.”
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By GlobalDataThe acquisition will be paid in cash and will directly contribute to the earnings per share before amortization of goodwill.
