Markham, Ontario-based CoolBrands International, marketer of branded frozen novelties and frozen dessert products, has purchased the business and assets of Chipwich.
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Chipwich, said Coolbrands, created the adult premium ice cream novelty category in 1981 when it introduced the Chipwich Ice Cream Cookie Sandwich. The Piermont, NY-based firm makes the product in a variety of flavours, and it is sold individually wrapped or packed six to a box for supermarkets. Market penetration is especially strong for single serve sales, including nationwide distribution at 7-Eleven convenience stores in the US.
CoolBrands’ president and co-CEO, David J. Stein, said: “Chipwich complements our growing portfolio of brands, especially in the impulse arena, where Chipwich is a core segment product.
“CoolBrands expects to significantly expand distribution of the Chipwich brand, especially in supermarkets, extend the brand through line extensions and realize margin enhancements based on acquisition synergies. ”
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