Fastfood giant McDonald’s is to open its largest ever, and most unique, US outlet next month in Manhattan’s Times Square, the tourism and entertainment heart of New York.
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The Oak Brook, Ill.-based firm is hoping that the new outlet will provide some new spark for the 30,000-strong chain, which has posted declines in earnings over six of the last seven quarters due to softer US sales.
Restaurateur Irwin Kruger, who owns six other McDonald’s in New York, said that his latest outlet was designed with various high-tech features to integrate itself with Manhattan’s surrounding theatre district.
He declined to reveal how much the 17,000ft² restaurant cost, but it will house a theatre-style marquee, with theatrical lights hanging from a blackened ceiling. Interactive displays will show subway maps, theatre and movie schedules, while movie trailers play on the upper floor. On the top floor, a glass enclosed-conference room for private parties has high-speed Internet access.
It will also showcase a doughnut-making machine and feature a separate shop selling ice cream products.
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By GlobalData“It’s still a hamburger business,” Kruger told Reuters. “But the Times Square neighbourhood and architecture of this place gives us a huge opportunity to show a new side of McDonald’s.
“I expect this will be one of the busiest McDonald’s in the country.”
