B&G Foods is converting its Back to Nature snacking brand to fully plant-based as it seeks to “keep up with consumer eating trends”.
The diversified US food group and owner of the Green Giant vegetable brand, said Back to Nature, introduced as far back as 1960, is also undergoing a major relaunch to reflect the change in the snacks range, which, apart from honey, will now use no ingredients sourced from animals. The product line-up includes crackers, cookies, nuts and trail mixes, and granola.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Back to Nature’s logo and packaging has also been redesigned, along with the website.
Jordan Greenberg, B&G’s executive vice president and chief commercial officer, said: “The demand for better-for-you snacks has never been greater, and to keep up with consumer eating trends, we’re excited to announce that the Back to Nature brand’s entire snack assortment will be plant-based.”
B&G said packs with the new logo and packaging are already hitting stores, with new innovation in the pipeline this year from Back to Nature.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
