The Meatless Farm Co. has appointed former Coca-Cola Co. executive Lone Thomsen as chief marketing officer of the UK plant-based business.
Thomsen has been working as a strategic advisor for the Leeds-based start-up, which manufactures meat-free mince and burgers, and has now been taken on as CMO, a role in which “she will be instrumental to the company’s international expansion and helping to drive strategic growth”, according to a statement.
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As well as having its products on sale in major supermarkets in the UK, Meatless Farm has listings in markets including the US, Canada, Ireland, Sweden, Hong Kong and the United Arab Emirates.
Last week, the company revealed it plans to set up manufacturing in Europe to add to the US where it hopes to have a production base next year having secured a listing in Whole Foods Market, a move the company described as an “international game changer”.
New CMO Thomsen is the former head of media and connections strategy at drinks giant The Coca-Cola Co. with 15-years experience in “growing global brands”. She previously held global strategy roles in leading media and advertising agencies.
Company founder Morten Toft Bech said: “It’s fantastic news that Lone is joining the Meatless farmers. It’s such an important time in the company’s evolution as the global market heats up. Lone has been a strategic advisor to us since launch and as chief marketing officer, her experience, knowledge and passion will really help drive the company and its continued growth, globally.”
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