US cereal giant Kellogg has confirmed that it is “streamlining” its European operations – an initiative that includes closing its Geneva office.
A Kellogg spokesperson confirmed to just-food that stories in the German media than an overhaul of its European operations is underway were largely correct.
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“Kellogg has made a number of changes to our business structure to remove duplication and complexity from our regional business and empower us to make the right investment choices to fuel our future growth plans,” the spokesperson said.
“The move includes closing our Geneva office and creating a centralised European hub at our existing facility in Dublin and increasing investment behind e-commerce.”
The spokesperson said the Swiss office has not closed yet but its shuttering is “in process”.
The company has not confirmed certain aspects of the German media reports, notably that functions are migrating from its Hamburg office to Dublin and that a regional management layer is being dropped in Europe.
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