This week’s batch of new product launches includes a new plant-based range from both Kellogg and Kroger, and more innovation in snacks from European dairy giant Arla Foods.
Kroger launches Simple Truth plant-based assortment
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Major US retailer Kroger has launched a plant-based line under its Simple Truth own brand, ranging from meatless burgers to pasta sauces and dips.
Kroger said it will roll out the products starting this autumn and into next year with a “distinct icon” to differentiate from the regular Simple Truth portfolio, which was first rolled out in 2013.
The extensive line-up includes: Meatless Burger Patties; Meatless Grinds; Chocolate Chip Cookie Dough; Alfredo Pasta Sauce; Bolognese Pasta Sauce; Deli Slices; Sausage; Cream Cheese; Sour Cream; French Onion Dip; and Queso.
Gil Phipps, Kroger’s vice president of Our Brands, said: “As more of our customers embrace a flexitarian lifestyle, choosing to prioritise healthier food choices and reduce their environmental footprint, we are excited to meet their needs. We are introducing our Simple Truth Plant Based collection to offer even more fresh, remarkably delicious, animal-free food to provide shoppers with a greater selection of choices that are more accessible and affordable.”
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By GlobalDataKellogg-owned MorningStar Farms rolls out Incogmeato patties, nuggets
MorningStar Farms, the US business owned by Kellogg, is adding to its plant-based offering with the Incogmeato burger and chicken nuggets.
Texas-based MorningStar said its latest new launches fall within its “next generation” product lines. The ready-to-cook, four-once Incogmeato burgers will be sold in the refrigerated meat aisle beginning in “early” 2020. Joining the new line-up are “fully prepared” frozen Chik’n tenders and Chik’n nuggets. All are made with non-GMO soy.
In March, MorningStar Farms said it planned to make its portfolio fully vegan by 2021 to reduce the environmental impact as it rolled out its plant-based Cheezeburger.
Sara Young, the general manager of plant-based proteins for MorningStar, said: “We know that about three-fourths of Americans are open to plant-based eating, yet only one in four actually purchase a plant-based alternative. We know the number one barrier to trying plant-based protein is taste. These consumers are still seeking the amazing taste, texture, and sizzling qualities of meat but want a better alternative for themselves and the planet.”
Arla eyes snacking
The Denmark-based dairy co-op has added to its Arla & More sub-brand, a range of convenience products launched in February.
The company is launching two more SKUs, taking the range to 11 products.
Two cheese snack-packs are joining the Arla & More range, which already features products including yogurts and smoothies. One variety contains diced cheddar with a mix of carrots, almonds and barbeque corn. The other also has the diced cheddar but with cranberries, almonds and pumpkin seeds.
In Denmark, the suggested retail price for the snack-packs is DKK13.95.
The Arla & More brand is available in Denmark, Sweden and Finland.
