US packaged foods group Sara Lee has announced a major launch of five new bakery breads.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


The new breads aim to emulate homemade bread. Two are wholegrain varieties containing 100% whole-wheat flour. Other ingredients used in the new products include honey, butter and brown sugar. Most of them also have toppings such as dusted flour and wheat bran. Some have split tops or double-split top crusts to give them a home-baked appearance.


The recommended retail price of the new products ranges from US$2.09 to $3.29, depending on market and loaf variety.


Sara Lee Bakery Breads are being introduced a year after Sara Lee acquired Earthgrains, the country’s second-largest packaged bread and baked goods producer. The extension of the Sara Lee brand into the fresh bread aisle will use the former Earthgrains’ direct-store delivery system.



 

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now