Irish plant-based frozen food business Strong Roots is entering the US market.
The Dublin firm is making its US debut next month at Expo West in California with a line-up of its best-selling products including Mixed Root Vegetable Fries, Kale & Quinoa Burgers and Cauliflower Hash Browns.
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Eight of its products will then be available in late Spring in natural and speciality food stores and supermarket chains via natural products distributors KeHE and UNFI and others.
Strong Roots was founded in 2015 by Samuel Dennigan who spent a decade working for his family’s fresh produce distribution business in Dublin before seeing an opportunity to bring innovation to what he considered a sleepy frozen food market.
Its products – including root vegetables, veggie burgers and bites – are now sold via 4,000 retail outlets – including major supermarket chains – in the UK and Ireland as well as in ten other markets including Iceland and Singapore.
It has achieved sales of EUR20m (US$22.7m) over a three-year period.
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By GlobalDataExplaining it rapid growth, Dennigan, who describes Strong Roots as a “purpose-driven” company, said: “Young consumers are savvier and more curious about food than ever before but have had few appealing options in the freezer.”
He added: “We inspire today’s healthy eaters to be spontaneous and creative by offering flavourful foods they can mix and match with minimal prep.”
Strong Roots products heading to US stores are Mixed Root Vegetable Fries, Beetroot Wedges, Spinach Bites, Cauliflower Hash Browns, Broccoli & Purple Carrot Bites, Kale & Quinoa Burger, Pumpkin & Spinach Burger and Beetroot & Bean Burger.
From summer 2018: “We see ourselves as the new Birds Eye for a modern generation” – just-food’s interview with Strong Roots founder Samuel Dennigan
