Nestlé Korea, the South Korean division of Swiss food giant Nestlé, has announced that it has produced a new and improved version of its flagship coffee brand Taster’s Choice.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Taster’s Choice was first introduced in South Korea 13 years ago and currently controls a 36% market share, substantially less than its main rival Maxim. Nestlé is hoping to increase its market share to 40% by the end of the year, with further increases hoped for next year.

The new version is reported to be made using VAX (Vacuum Aroma Extraction) technology, which seals the aroma during the manufacturing process in order to improve flavour. The company has invested 4bn won (US$3.3m) in new production facilities, enabling the use of VAX technology, reported the Korea Herald.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now