Despite comprising the largest segment of the nutraceuticals industry, supplements are set to see a slowdown in growth over the next five years.
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While manufacturers surveyed by Datamonitor agreed the supplements category is an important segment of this market, slightly more believe that functional beverages will be “very” or “quite” important five years from now than believe the same of supplements. Indeed, 86% believe that functional beverages will be “very” or “quite” important in five years’ time, compared to 73% for 2003. At the same time, supplements are expected to slightly decrease in importance.
Source: Datamonitor, “Functional Food, Beverages and Supplements – Inside-Out Health and Beauty”
Survey respondents believeing functional categories are/will be “very important” or “quite important”, 2003-08 |
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