A top EU court has put an end to a long-running battle by ruling that Parma ham and Grana Padano cheese can only be sliced and grated in the region where they are produced.
Go deeper with GlobalData
The ruling from the European Court of Justice ends a six-year campaign by Italian regional producers to prevent UK supermarket chain Asda from slicing and packing Parma ham outside the Parma region. Since the case began Asda has moved its Parma ham packing operations back to Italy from the UK.
The case only refers to pre-sliced packets of Parma ham. Consorzio del Prosciutto di Parma, the Italian trade association that was protesting against Asda, said it was not trying to prevent Asda or any other retailer from slicing Parma ham on the in-store delicatessen counter.
Producers had also been campaigning against France’s Ravil, which imports whole Grana Padano cheeses from Italy and then grates and distributes them in France.
“Maintaining the quality and reputation of Grana Padano cheese and Parma ham justifies the rule that the product must be grated or sliced and packaged in the region of production,” the court was quoted by Reuters as saying.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe court said grating cheese and slicing ham could damage the quality of the products and undermine the protected designation of origin certificate.
To read just-food’s recent feature article on Protected Designation of Origin (PDO) and its effect on the cheese market, click here.
