US food company Monterey Pasta has announced that it has changed its name to Monterey Gourmet Foods to reflects a change in its strategic direction and internal focus.
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The company said that although its flagship pasta and sauce lines will continue under the Monterey Pasta brand, the company has positioned itself to become a national provider of refrigerated, gourmet food products.
“We’ve changed our company name to more accurately define our strategic direction,” said Jim Williams, president and chief executive officer. “The name change also announces to the investor community, our customers and consumers that we are now more than just a pasta company.”
In 2004 the company has launched two new product lines outside its core pasta/sauce business, including gourmet refrigerated meals, such as Seafood Lasagna and Pasta Primavera, and grilled wrap sandwiches, such as Garlic Chicken Wrap and Chicken Ranchero Burrito. Over the past two years, the company has also completed two acquisitions outside its pasta business: Emerald Valley Kitchen, which makes organic dips and salsas, and CIBO Naturals, a maker of sauces, dips and spreads.
“The gourmet food segment is growing rapidly as time-starved consumers seek high quality quick-meal solutions and Monterey Gourmet Foods, with our staff of senior chefs and flexible manufacturing facilities, is positioned to bring new innovative products to these consumers,” Williams added.
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By GlobalDataMany US pasta makers have struggled in the last few years as the increasing popularity of low-carbohydrate diets dented sales of carbohydrate-based products.
