Foods labelled with a glycaemic index (GI) ranking are becoming increasingly popular in certain parts of the world, most notably Australia and South Africa; however, the market for specifically labelled GI products is still in its infancy in Europe, according to new research.
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Internet-based primary research carried out for UK-based Leatherhead Food International (LFI) indicates that around one third of consumers are now aware of GI, which has been hailed as a potential rival to Atkins and other low-carbohydrate diets. Most had heard of the concept via magazines and newspapers, with awareness levels slightly higher amongst females. Although there was a general understanding of what GI meant, a number of respondents were sceptical towards the concept, viewing it as just another fad.
According to LFI, the future is likely to witness greater demand for foods specifically formulated with a low GI, especially given the rising levels of obesity in many parts of the world and the subsequent need to eat a balanced diet.
To find out more or to purchase the report, ‘The Glycaemic Index – The New Form of Diet Control?’, click here.
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