Snack Ventures Europe (SVE), a joint venture between US soft drinks and snacks giant PepsiCo and US food giant General Mills, has announced that it has acquired Star Foods, a Romanian snack food manufacturer and distributor.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Star Foods, which has one factory in Bucharest, makes a range of snacks including Star Chips potato chips, Mr. Snacki corn snacks and Krax corn and potato snacks.


SVE said the acquisition provides it with a strong position in Romania’s rapidly growing market. Star Foods will also serve as a hub for manufacturing snacks for distribution throughout the Balkans. Prior to the acquisition, SVE did not have a presence in Romania.


SVE manufactures and sells snack foods in the Baltics, Belgium, France, Greece, Holland, Hungary, Portugal, Russia and Spain. Its products include 3-Ds, Bugles, Doritos, Fritos, Hamka’s, Lay’s, Ruffles and Dippas.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now