The proportion of food manufacturers hiring for digital media-related positions rose in May year-on-year, data suggests.

Some 50% of the companies monitored by GlobalData were recruiting for at least one such position.

That was higher than the 44.4% of companies hiring for digital media-related jobs a year ago but a decrease compared to the figure of 55.3% in April this year.

Looking at all job openings, 4.3% of newly-posted job advertisements in May were linked to digital media. This latest figure was an increase compared to the 2.8% of newly-advertised jobs that were linked to digital media in the equivalent month a year ago.

Digital media is one of the topics that GlobalData, Just Food’s parent company, has identified as being a disruptive force facing business in the coming years. Companies that excel and invest in these areas now are thought to be better prepared for the future business landscape and better equipped to survive unforeseen challenges.

GlobalData says its analysis suggests food manufacturers are hiring for digital media jobs at a slightly lower rate than the average for all companies within the research group’s jobs analytics database. The average among all companies stood at 4.6% in May.

GlobalData’s job analytics database tracks the daily hiring patterns of thousands of companies across the world, drawing in jobs as they’re posted and tagging them with additional layers of data on everything from the seniority of each position to whether a job is linked to wider industry trends.