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June 6, 2022

North America buoyant market for food-industry digital-media roles

Some parts of the world are investing more heavily in digital-media roles than others.

By Data Journalism Team

North America extended its dominance for digital-media hiring among food manufacturers in the three months ending March.

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The number of roles in North America made up 40.4% of total digital media jobs – up from 33.5% in the same quarter last year.

That was followed by Europe, which saw a four percentage point increase in the digital media roles advertised.

GlobalData, Just Food’s parent company, tracks the number of new job postings from key companies in various sectors over time. Using textual analysis, these job advertisements are classified thematically. The data and analytics group seeks to collate key company information by topic to see which companies are best placed to weather the disruptions coming to their industries.

By tracking the topics across job ads, GlobalData says it can weigh up which companies are leading the way on specific issues and which are dragging their heels – and importantly where the market is expanding and contracting.

Which countries are seeing the most growth for digital media job ads in the food industry?

The fastest-growing country was the United States, which accounted for 38.1% of the jobs on offer in the three months ending March, up from 28.1% a year earlier. That 38.1% proportion made the US the top country overall.

That was followed by Belgium (up 4.2 percentage points), the Netherlands (1.7 points higher), and India (up 1.2 points).

 

Which cities are the biggest hubs for digital media workers in the food industry?

Some 3.7% of all food industry digital media roles were advertised in York in the US in the three months ending March.

That was followed by two more US cities – Mission (with 2.9%) and Chicago (with 2.3%). Plaisir in France accounted for 1.4% of roles.

Further analysis of industry jobs trends:

AI hiring levels in food industry on rise year-on-year

Cloud jobs are being filled quicker at food manufacturers

Food-industry interest in robotics jobs holds steady

Netherlands features as European food industry appetite for AI jobs grows

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How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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