Hot tea inflation in Australia stood at 2.330% in Q4 2024, according to GlobalDatas report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2024, GlobalData monitored the pricing of 206 hot tea SKUs from companies such as Pukka, Zoetic and Yacuy that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalDatas pricing analysis reveals that International Groceries offered lowest prices of the total SKUs within the hot tea category from October through December 2024, followed by Harris Farm and Spar Australia. According to the analysis, the price range of $5 and $10 was the most competitive, with 83 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, International Groceries had greatest share of lowest prices for individual SKUs in hot tea in Australia in Q4 2024.
Analysis of the quarterly price data showed that Goodness offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed vanilla and yerba mate as the most popular (by number of SKUs) hot tea variants. These were priced 10.26% higher than the average price of a hot tea SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were International Groceries, Harris Farm, Spar Australia, Goodness and . According to the analysis, Spar Australia had the lowest average unit price, while the retailer with the widest product assortment was International Groceries.
The report brings attention to the intricate pricing dynamics within the hot tea market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, International Groceries, Harris Farm and Spar Australia stood out as prominent e-retailers, providing competitive pricing for a substantial number of hot tea SKUs. However, to comprehensively grasp hot tea market in Australia, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Australia hot tea market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
