Packaged water inflation in Canada stood at -10.300% in Q4 2024, according to GlobalDatas report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2024, GlobalData monitored the pricing of 63 packaged water SKUs from companies such as Compliments, San Pellegrino and Naya that were sold by e-retailers. Buy the report here.
Smarter leaders trust GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalDatas pricing analysis reveals that Voila offered lowest prices of the total SKUs within the packaged water category from October through December 2024, followed by Valu Mart and Atlantic SuperMarket. According to the analysis, the price range of $5 and below was the most competitive, with 48 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Voila had greatest share of lowest prices for individual SKUs in packaged water in Canada in Q4 2024.
Analysis of the quarterly price data showed that no discounts were offered for packaged water category by the retailers tracked by GlobalData. Among variants, the tracker revealed spring water; natural and mineral water as the most popular (by number of SKUs) packaged water variants. These were priced 19.05% higher than the average price of a packaged water SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Voila, Valu Mart, Atlantic SuperMarket, Costco Canada and Plantx Canada. According to the analysis, Atlantic SuperMarket had the lowest average unit price, while the retailer with the widest product assortment was Voila.
The report brings attention to the intricate pricing dynamics within the packaged water market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Voila, Valu Mart and Atlantic SuperMarket stood out as prominent e-retailers, providing competitive pricing for a substantial number of packaged water SKUs. However, to comprehensively grasp packaged water market in Canada, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Canada packaged water market, buy the report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.
GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
