Squash/syrups inflation in Canada stood at -7.120% in Q4 2024, according to GlobalDatas report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2024, GlobalData monitored the pricing of 21 squash/syrups SKUs from companies such as Crystal Light, Kool-Aid and Rose’s that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalDatas pricing analysis reveals that Voila offered lowest prices of the total SKUs within the squash/syrups category from October through December 2024, followed by Atlantic SuperMarket and Real Candian Superstore. According to the analysis, the price range of $5 and below was the most competitive, with 19 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Voila had greatest share of lowest prices for individual SKUs in squash/syrups in Canada in Q4 2024.
Analysis of the quarterly price data showed that no discounts were offered for squash/syrups category by the retailers tracked by GlobalData. Among variants, the tracker revealed grenadine and orange; drink mix as the most popular (by number of SKUs) squash/syrups variants. These were priced 15.7% lower than the average price of a squash/syrups SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Voila, Atlantic SuperMarket, Real Candian Superstore, Valu Mart and Costco Canada. According to the analysis, Atlantic SuperMarket had the lowest average unit price, while the retailer with the widest product assortment was Voila.
The report brings attention to the intricate pricing dynamics within the squash/syrups market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Voila, Atlantic SuperMarket and Real Candian Superstore stood out as prominent e-retailers, providing competitive pricing for a substantial number of squash/syrups SKUs. However, to comprehensively grasp squash/syrups market in Canada, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Canada squash/syrups market, buy the report here.
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