Agrial, the French food co-operative, has snapped up Dutch fresh vegetables supplier Van Oers United for an undisclosed sum.
Van Oers sells products including beans, radishes and spring onions to retailers, wholesale and foodservice customers in more than 15 European countries, Agrial said. Its annual sales in 2014 were EUR245m (US$268.5m).
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"Agrial already leads the European market for ready-to-use fresh vegetables with its Florette brand, and with this acquisition it will also become a European leader in the fresh vegetables market, and will benefit its producers and customers as a result," Agrial said.
Agrial said Van Oers has "an extensive worldwide supplier base, including its own large production sites in The Netherlands, Morocco and Senegal".
More specifically, Agrial said the deal "consolidate" its position in the Netherlands, Scandinavia, Belgium, Germany and the UK, markets it is targeting in northern Europe. More than half of Agrial's vegetable business will now be generated in international markets.
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The transaction means Agrial will expand its range of vegetables, including Brussels sprouts, spring onions, radishes and sweet corn.
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By GlobalDataThe move will see Agrial "secure year-round product availability" thanks to the sites in the Netherlands, Morocco and Senegal.
