Ajinomoto is investing US$20m to expand its frozen rice production as it works to grow its business in North America.
The investment will see a production line added to Ajinomoto's plant in Oakland, Windsor. The facility was acquired as part of Ajinomoto's purchase of US food group Windsor Quality Holdings.
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The combined business, Ajinomoto Windsor Inc, is the market leader in the flavoured frozen rice with a 47% share, Ajinomoto said. The Japanese food giant has identified the US frozen ethnic category as an area in which it plans to grow its presence.
A spokesperson for the group said the new line is due to come into production next September. "Together with the existing Portland plant, this new line will expand production capacity by 1.5 times. Total SKUs and brands have not yet been announced," the spokesperson said.
Read our analysis of why Ajinomoto acquired Windsor Quality Holdings here.
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