Applied Nutrition has entered a three-year partnership with supermarket chain Morrisons for a high-protein range, including GLP-1 ready meals.
The UK-based sports nutrition business said Morrisons will “formulate, produce and sell” its own brand food range, which also features food-to-go sandwiches, salads and cheese.
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London-listed Applied Nutrition added the agreement with Morrisons marks its “first out-licensing deal”, including what it said are “GLP-1-friendly” ready meals.
An initial 53 products are due to launch from early January across around 400 Morrisons stores in the UK, Applied Nutrition said in a stock exchange filing on Friday (19 December).
More items are expected to follow later in the year.
Thomas Ryder, CEO of Applied Nutrition, said: “We’re excited to be partnering with Morrisons for our first out-licensing deal, a testament to the strength of our brand and the growing consumer demand for convenient, high-protein food choices.”
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By GlobalDataThe so-called “balanced” ready meals will also be joined by breads produced by Morrisons.
Applied Nutrition said the licensing structure requires no capital expenditure and “supports” it’s strategy to “increase brand awareness, product range and distribution”.
Lizzy Massey, own brand director at Morrisons, commented: “We are delighted to be partnering with Applied Nutrition, a highly trusted, fast-growing brand in the health space, and this exclusive range enables us to provide even more choice and great value to our customers.”
The UK food business, which went public in October 2024, currently offers four brand ranges – Applied Nutrition, ABE, BodyFuel and Endurance – with over 100 products sold in more than 85 countries.
The company operates a US division to support sales through retailer Walmart. It has marketing tie-ups with English and Scottish football clubs, professional boxers and MMA athletes.
In November, Applied Nutrition reported annual revenue of £107.1m (today $144m) for the year to 31 July, up 24.2% year-on-year.
Gross profit increased 19.4% to £49.3m, while adjusted EBITDA rose 18.8% to £30.9m.
Operating profit was £28.1m, an 18.6% year-on-year increase. Basic and diluted EPS were reports at 8.4 pence compared to 7.5p a year earlier.
