ARGENTINA: Arcor launches new advertising campaign on the Internet
Argentinean food and sweets giant Arcor it set to harness the power of the Internet to advertise its new biscuit to consumers. The company has contracted Medialab Argentina , a pioneering interactive advertising agency, to create a series of exclusive Internet “campaign sites,” which will gather under the umbrella site Arcormonster.com.
Argentinean food and sweets giant Arcor it set to harness the power of the Internet to advertise its new biscuit to consumers. The company has contracted Medialab Argentina, a pioneering interactive advertising agency, to create a series of exclusive Internet “campaign sites,” which will gather under the umbrella site Arcormonster.com.
The sites, which are aimed at children, include a questionnaire for market research purposes and games that are introduced by the cartoon characters Monster Ranchers.
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