Arla Foods exploring 'fizzy milk' concept - Just Food
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Arla Foods exploring ‘fizzy milk’ concept

26 Sep 2017

European dairy giant Arla Foods is exploring the concept of a fizzy milk product at a time when fresh milk prices are under pressure and amid changing consumer habits.

Arla Foods exploring ‘fizzy milk’ concept

European dairy giant Arla Foods is exploring the concept of a fizzy milk product at a time when fresh milk prices are under pressure and amid changing consumer habits.

“Fizzy milk is among the many products currently in development at our state-of-the-art global innovation centre in Aarhus in Denmark, which sees chefs, scientists, consumers and customers all come together to identify and shape the trends, technologies and products that will shape the dairy industry in the years to come,” a company spokesperson told just-food yesterday (25 September).

In August, the Denmark-based cooperative reported a fall in half-year profits after increasing the pre-paid milk price to farmers, a move CEO Peder Tuborgh said was needed after a “tough” two-and-a-half years.

“We are continually investing in new products to meet changing consumer tastes and preferences,” the Arla spokesperson said. “Like all products in development, we can’t say if or when the product will come to market.”