European dairy cooperative Arla Foods has launched a new cream cheese in Australia under its Castello brand utilising its “supercooled” technology to maintain freshness during shipping.
Castello Decorated Cream Cheeses come in three variants with individual toppings: Tropical Fruit and Almond Cream Cheese, Chive and Spring Onion Cream Cheese, and Black Pepper Cream Cheese. The range launched in Woolworths in May and will be rolled out in Coles this month, according to Rucha Sarma, the brand manager for Castello in Australia. They can also be found in “the bigger independent retailers”.
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Arla said it exports more than one billion kilograms of milk-based products each year to global markets from across its sites in Northern Europe, but whilst some of its fresh products are frozen before being shipped that does not suit the “majority” of its range. So the co-op has “developed a revolutionary supercooling tool that enables fresh products to travel long distances on ships, opening up international export opportunities”.
“Supercooling has been instrumental for the launch of Castello Decorated Cream Cheeses, but this is just the beginning,” Sarma said in a statement. “We are thrilled by the quality of the product and excited to launch a unique and premium offering of cream cheeses for Aussie consumers.”
The Castello Decorated Cream Cheeses were stored in special containers under “super cooled conditions” during shipment to Australia, Arla said. The new tool is also being tested on a range of fresh dairy products such as milk and yogurt.
Lars Dalsgaard, the senior vice president for product innovation, explained: “An easy and well-known way to distribute foods to distant markets is freezing and flying but this destroys the quality of some of our products. We’re seeing more and more markets requesting chilled, fresh tasting and natural products rather than frozen products that require defrosting or products with preservatives. Our new, innovative cooling tool overcomes this challenge, creating possibilities to expand our product portfolio globally.”
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