Woolworths Ltd has hired Tony Phillips from arch-rival Coles to take the newly-created role of chief marketing officer.
Phillips has spent seven years at Coles in a variety of roles, including general manager marketing communications and general manager category marketing.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The appointment of Phillips means Jess Gill, general manager of marketing for Woolworths’ supermarket brand, has moved to a new “strategic” role director, customer experience.
Woolworths said Gill’s responsibilities would include leading the development of the retailer’s brand strategy and its format development, including store design and layout.
The grocer, Australia’s largest retailer, added: “Tony will build on the foundation laid by Jess and will further enhance our leading position on price, fresh food and inspiring a healthier Australia while strengthening the capability of the marketing team.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
