Dairy Farmers, the Australian dairy group, has pledged to tighten up its internal controls in a bid to prevent the mis-selling of cheese, which has led to the country’s competition watchdog taking the company to court.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Last week, the Australian Competition and Consumer Commission said it had filed a suit at the country’s federal court for “false, misleading and deceptive conduct” around the packaging of cheese brands Mil Lel and Westacre.
The ACCC claimed that, between February and March, Dairy Farmers supplied “Romano-style cheese packaged and labelled as Parmesan-style cheese”.
The ACCC said the company had therefore “misrepresented the type of cheese packaged and its nutritional attributes”.
The watchdog is demanding Dairy Farmers publicly admits the wrongdoing and assures it will not repeat the alleged actions in future.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe dairy firm said it had “co-operated fully” with the ACCC once the Commission had drawn the issue to its attention.
Dairy Farmers insisted it “places the highest priority on providing Australian consumers with the best quality products” and said it has “instituted additional processes to help ensure such an incident does not occur again”.
