Lion Nathan National Foods, the Australian dairy and drinks giant, today (16 May) announced its intention to rebrand its three divisions to a single corporate brand.
The Kirin Holdings-owned company said that Lion Nathan Australia, Lion Nathan New Zealand and National Foods will become known as Lion.
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All three will use the Lion brand but the company said that, to distinguish the units informally, National Foods will be known as Dairy and Drinks, while the Lion Nathan businesses will become Beer, Spirits and Wines, Australia, and Beer, Spirits and Wines, New Zealand.
Lion Nathan Australia and National Foods both posted disappointing results last week, with profits down 11% from last year.
Lion CEO Rob Murray said the change to the corporate brand is the next stage in the evolution of the company.
“We became Lion Nathan National Foods in October 2009 when Kirin Holdings purchased the remaining shares in Lion Nathan and merged the company with its foods business, National Foods. Since then we have come a long way in integrating our business, and our new name reflects our shared purpose and identity.”
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By GlobalDataThe formal roll-out will occur in August and continue through to November.
Australian Food News is Australia’s leading resource for the food industry, delivering daily news from the grocery, retail and hospitality sectors to 40,000 professionals each month.
http://www.ausfoodnews.com.au/
