Australian dairy co-operative Murray Goulburn has declined to comment on speculation it is looking to buy Peters Ice Cream.

The ice cream firm is reportedly for sale again after being sold to private-equity firm Pacific Equity Partners for an undisclosed sum by Nestle in 2012.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

According to The Australian, Pacific Equity Partners “could be looking close to double the $250m it paid” when it bought Peters Ice Cream. 

However a spokesperson for Murray Goulburn told just-food the company “doesn’t comment on rumour and speculation”.

Last month, Murray Goulburn withdrew from the race to buy Australian dairy processor Warrnambool Cheese and Butter Factory. Already a shareholder in WCB, Murray Goulburn had fought to buy the business outright.

However, investors accepted a rival bid from Canadian dairy giant Saputo. When Saputo’s stake in WCB crossed 50%, Murray Goulburn said it would tender its shares.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Murray Goulburn MD Gary Helou said the proceeds from the sale of its 17.7% stake in WCB would “support our plans to reinvest in our business and to grow market share in Australia and expanding internationally”. He said Murray Goulburn had a “vision of creating a globally-significant successful dairy foods business”.

Peters Ice Cream’s portfolio includes brands such as Drumstick, Connoisseur, Maxibon, Skinny Cow, Billabong, Heaven, and Frosty Fruits.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact