Nestle has announced that production of Aero has returned to Australia, with up to 1,000 tonnes of the bubble-filled chocolate to be produced annually at the company’s factory in Campbellfield, Victoria, as part of a A$12m (US$11.8m) site upgrade.
The Aero bars and blocks, now available on supermarket shelves, feature a new recipe especially designed to appeal to Australian and New Zealand consumers, and are free of artificial colours.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Aero was originally launched in the UK in 1935, and was produced in Australia from the early 1970s until 1996.
Nestlé Australia’s business executive manager for confectionery Andrew McIver said the decision to bring back Aero has taken a number of years.
“The move to bring Aero back is very exciting, as it means we will have more opportunity for innovation, and the product will be fresher, because it will take much less time to reach the consumer,” he said.
“We’ve also invested heavily in new machinery and technology that will create the unique bubble texture of Aero.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataMcIver said that as part of the move back to Australia, the recipe had undergone extensive reformulation.
“Australians and New Zealanders like their chocolate to be smoother and creamier, and we’ve done a lot of work on the Aero recipe to reflect that,” he said.
Australian Food News is Australia’s leading resource for the food industry, delivering daily news from the grocery, retail and hospitality sectors to 40,000 professionals each month.
http://www.ausfoodnews.com.au/
