The Australian Competition and Consumer Commission (ACCC) has accused some of Australia’s best-known chicken brands of making misleading promotional claims for sell their chicken products.
The ACCC has instituted proceedings in the Federal Court against Baiada Poultry and Bartter Enterprises, which supply chickens nationally under the Steggles brand, as well as Turi Foods, which supplies La Ionica brand meat chickens in New South Wales and Victoria, and the Australian Chicken Meat Federation.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
In a statement released today (8 September), the ACCC said: “Promotional activities that convey an impression of farming practices are powerful representations which influence many consumer purchases and food choices.”
The ACCC alleged that Baiada Poultry and Bartter Enterprises made “false or misleading” claims in print advertising and product packaging that Steggles chickens are raised in barns with “substantial space available allowing them to roam freely”.
The ACCC has accused Turi Foods of making false or misleading representations through in-store displays and advertising on delivery trucks. La Ionica brand chickens were said to be able to roam freely in barns with substantial space and in conditions equivalent to a free-range system.
The Australian Chicken Meat Federation (ACMF) is the peak body of Australia’s chicken meat industry representing meat chicken breeders, growers, processors and suppliers.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataA spokesperson for the ACCC said: “The ACCC alleges that the ACMF has engaged in misleading and deceptive conduct and made misleading representations that chickens are raised in barns with substantial space available allowing them to roam around freely.
“The ACCC is seeking declarations, pecuniary penalties, injunctions, and orders that the processors publish corrective notices in newspapers and magazines and, in respect of ACMF, on its website. The ACCC also seeks orders that the processors implement trade practices compliance programs, and costs.”
The matter has been filed in the Melbourne Federal Court’s Fast Track List.
